Portfolio — Visual & UX/UI Design

Juan Camilo Gutierrez

Senior Visual & UX/UI Designer

8+ years creating memorable visual experiences. Specialized in brand identity, editorial design and user-centered UX/UI.

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About me

Design with purpose
and precision

I'm a Visual Designer with a strong background in brand identity and editorial design, passionate about creating innovative, user-centered digital experiences. I hold a Master's in Multi-Device Web Design and I'm currently completing a Master's in UX/UI Design at Universidad Europea.

With 5+ years as a UX/UI Designer and 8+ years as a Visual Designer, I've worked across mobile apps, websites, digital products and brand identities — combining aesthetics, functionality and strategic thinking.

I also bring advanced knowledge of AI-driven workflows, using them strategically to accelerate ideation and build more efficient, innovative solutions. Committed to continuous learning, I stay at the forefront of emerging design practices and technologies.

8+

Years visual design

5+

Years UX/UI

2x

Master's degrees

Ideas to explore

Competencies

Skills & Tools

UX / UI Design

Brand Identity

Editorial Design

Web Design

Figma

Adobe Illustrator

Adobe Photoshop

AI-Assisted Design

Prototyping

User Research

Design Systems

Prompt Engineering

Work

Projects

UX/UI and brand design for a platform that connects local experience discovery with in-app booking.

Colombia Natural

A magazine promoting environmental awareness and travel across Colombia, featuring traveler stories from the country's natural destinations and tips to prepare for the journey.

Visual Design Editorial

A mobile platform concept that helps rural communities take part in decisions, share resources and follow collective agreements.

UX/UIUX Research

Co-founder and visual lead of a women’s activewear brand built around confidence, movement and consistency.

BrandingVisual Design

Product and brand design for a business rules platform that validates purchase orders and helps teams identify anomalies.

UX/UIBrandingSaaS

A visual identity and editorial project connecting a love for Cali with the conservation of its trees and birds.

BrandingEditorial Design

Brand guidelines that define Neptuna's visual identity — logo, color and typography — ensuring clear, consistent communication across every application.

Branding Visual Design

UX/UI redesign of a hotel calendar to make bookings, availability and occupancy clearer across desktop and mobile.

UX/UIProduct Design

A virtual shopping platform that lets users explore their favorite stores in 360°, browse the product catalog, and buy — all from their phone.

Contact

Got a project?

I'm always interested in new projects, creative collaborations and innovative design opportunities.

✦ Message received — talk soon.