Yo Amo Cali
A visual identity and editorial project connecting a love for Cali with the conservation of its trees and birds.
A city worth caring for
Yo Amo Cali is a brand of and for the people of Cali. Its environmental focus invites residents to recognize the fauna and flora around them and take an interest in their preservation. The project brings together identity, editorial design and a campaign that makes urban biodiversity part of everyday conversation.
An identity rooted in nature
A heart-shaped tree connects affection for the city with its natural heritage. The identity pairs bold lettering with green tones and botanical motifs, with photographic and simplified versions of the symbol. Applications on a T-shirt and a drawstring bag bring the message into everyday objects.
Editorial design
The book “10 especies comunes de árboles y aves de Cali” introduces the relationships between trees and birds in the city’s ecosystems. Photographs, species profiles and information tables organize content about their characteristics and ecological roles, including seed dispersal and insect control.
“Vos sabías que…”
The poster campaign uses a familiar local expression to spark curiosity. Large photographs, short messages and simple icons explain how trees and birds benefit one another. QR codes connect the printed pieces with the brand’s social media.
